Braish Creative House | Prada’s Fantastic Fashion Illusions By Philip Meech, Layout and AMO
647
post-template-default,single,single-post,postid-647,single-format-standard,bb-njba,qode-quick-links-1.0,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode_popup_menu_push_text_right,footer_responsive_adv,hide_top_bar_on_mobile_header,transparent_content,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive

Prada’s Fantastic Fashion Illusions By Philip Meech, Layout and AMO

Prada’s Fantastic Fashion Illusions By Philip Meech, Layout and AMO

Beautifully blending art and photography, Prada’s Spring/Summer 2010 Lookbook is chock full of interesting illusions. While artfully displaying the clothes, Prada manages to carry you into a dream-like state, where the line between reality and fantasy are tastefully blurred.

“AMO glimpses the collection through a fractured cinematographic lens: contorted cityscapes, tropical traces, desolate architecture, illusory projections and palimpsests flicker like movie stills.”
Production
AMO / Rem Koolhaas
Ippolito Pestellini Laparelli
Artwork
Jeroen Koolhaas
Lok Jansen
AMO /Fausto Fantinuoli
Photography
Philip Meech
Layout
AMO